Creating powerful brand content and imagery for New Balance outdoor.
For New Balance's new season collections, PopUp Collective created two powerful visual concepts to showcase their new apparel range and their new shoe range. The campaigns ran outdoor and were also featured in Rebel Sport’s large scale window displays and brochure communication.
What we did
Creative ConceptArt Direction
Branded Content CreationPhotography
We take 9 Influencers to the clouds
Cloud 9 Social Media Campaign
Meet the Stylemakers
The JASU launch campaign
Our Influencer Collective spreads the #slowdown message to millions through social media
TAC #slowdown
TAC #SlowDown
Seeding the #Slowdown message to a new audience through our Influencer Collective.
Road safety is an imperative message for Victoria's TAC, who seeks to develop innovative ways to communicate to various at-risk audiences.
With a thought-provoking pin board that demonstrated how to plan a funeral, TAC's first targeted foray into social media used the female-favoured Pinterest platform to reach women with a simple message: "Tell him to slow down."
As social media agency for Grey Australia, we worked with several key members of the PopUp Collective Influencer Collective to seed the message through trusted social networks.
Brisbane-based design duo, Five Words created their own illustrated messages that were shared via Pinterest and Tumblr. While amongst the Influencer activity, popular health and lifestyle personality, Sarah Wilson shared the message with her large loyal audience; the activity spreading to an estimated audience of over 2 million nationally.
What we did
Social MediaInfluencer Collective OutreachBranded Content Creation
Social Influencer Strategy
Meet the Stylemakers
The social media driven launch campaign for JASU using the PopUp Influencer Collective
6 Influencers become the Stylemakers in Broome, Australia
The JASU Launch
Make your own digital kaleidoscope with Facebook
The Social Kaleidoscope for MIMCO
The Social Kaleidoscope
Tapping into the growing trend for visual communication on social media, we created The Social Kaleidoscope for MIMCO.
The idea connected with consumers through Facebook in the most visually stunning way.
To help MIMCO launch their Spring/Summer 2012 Collection in a different way, PopUp Collective created a social media campaign idea with a visual twist - The Social Kaleidoscope. Everyone can produce colourful, engaging and interactive virtual kaleidoscopes with this unique platform.
By uploading personal imagery from Facebook and incorporating it with Mimco imagery, consumers created thousands of unique kaleidoscopes - with no two kaleidoscopes being the same. Leveraging our PopUp Influencer Collective, we involved 'Tastemakers' every week, to create their own themes and spread the kaleidoscope concept amongst their wide audiences.
What we did
Digital StrategySocial Media StrategyCreative ConceptCopywritingArt Direction
Social Media Community ManagementArt DirectionInfluencer Collective CampaignUser Experience
Branded Content Creation
Shop With Social Currency
Find out how we launched jasu.com beta with Klout
JASU Beta Launch - Shop with Social Currency
How we made the headlines and created conversation for the BETA launch of a new online store, using Klout.
As part of the launch strategy for the new online shopping destination JASU.com, PopUp Collective implemented an innovative Beta launch campaign that made headlines across Australia. During Beta, the JASU website prompted people with an invitation to join with Klout gaining instant access to the Beta site where they were amongst the first to shop.
The Klout conversation and unique strategy created a large amount of conversation across the media and community. The campaign successfully attracted the targeted influential online shoppers who visited the site in their thousands, signing up with their high klout scores. Jasu founding members were also gathered at this time, establishing a strong founding database for long-term rewards for being involved early.
“Klout is a really fun way to get everybody who is influential involved with the site opening.” Melissa Peters for MediaWeek.
What we did
Digital StrategySocial Media StrategyCreative ConceptCopywritingArt Direction
Social Media Community ManagementArt DirectionInfluencer Collective CampaignDigital Advertising
Digital DevelopmentBranded Content CreationCRM Strategy
Signor Fox Facebook Campaign
Michael Coppel Presents
Elbow Facebook Campaign & Email Communication
Creating a social media character and social conversation for MCP's Elbow Australian Tour - plus the standout email creative that cut through the entertainment industry.
To celebrate and promote the Australian tour of Elbow to Australia, tour company Michael Coppel Presents engaged PopUp Collective to create social conversation.
Our idea : Establishing conversation around Elbow by ramping up MCP social networks and establishing Instagram as a new MCP channel.
To stand out further we created the social character ‘Signor Foxe’ who commented and spoke across social media platforms as an Elbow fan.
To leverage the MCP database, PopUp redesigned the MCP email campaigns - creating standout eDM's for MCP to promote upcoming events.
What we did
Digital StrategySocial Media StrategyCreative Social ConceptsCopywritingArt Direction
Social Media Community ManagementArt DirectionInfluencer Collective Campaign
Branded Content CreationFacebook Application DevelopmentEmail Development
The New Breed Running Community for New Balance
Driven by social media
We takeover Pinterest with a cloudscape
Cloud 9 Social Campaign
Meet the Telstra Guardians from the connected home of the future
Telstra Home Integration Laboratory
Is it possible to freeze yoghurt in the clouds?
Find out how we reached over 6 million people
#Frozen in the Clouds
The multi-dimensional social campaign that launched new Cloud 9 Frozen Yoghurt in Australia.
An ambitious stunt requires a bold social campaign to see it soar to great heights, and Cloud 9 Frozen Yoghurt was no exception. The premium yoghurt range was launched into the clouds as a liquid, only to be frozen upon its decent in the atmosphere, 40,000 feet above the earth.
Engaged by Cloud 9 and Grey Australia to create and manage all social media for the campaign, PopUp Collective devised a social creative strategy that not only used social media in an innovative manner, but tapped into the audiences of key members of our Influencer Collective.
We engaged 9 key influencers, and featured them throughout the social campaign as their very own Cloud 9 Frozen Yoghurt launched into the skies.
In a world-first, we used Instagram to 'take over' key hashtags with guerrilla-style Cloud 9 display content, developed a stunning interactive Pinterest cloudscape and worked together with the 9 key influencers to create tailored content. We managed and built the Cloud9 social community, creating widespread conversation and brand engagement.
The result? Over 6.5 million reached worldwide on an Australian national- based campaign.
What we did
Digital StrategySocial Media StrategySocial Media CreativeCopywritingArt Direction
Social Media Community ManagementArt DirectionInfluencer Collective Campaign
Branded Content Creation
Influencers feature as Stylemakers in Broome, Australia
The JASU Launch
The launch of a new streamlined shoe range
New Balance
Influencers takeover Instagram
Launch campaign for JASU
Meet the Stylemakers
Launching the new online fashion destination Jasu.com through social media and content driven communications.
How we leveraged our Influencer Collective to create 'The Stylemakers.
As full services creative agency, we created the 'Stylemakers' campaign. Leveraging our Influencer Collective, PopUp Collective brought together 6 of Australia's most influential fashion forward young women and invited them to Broome, Australia for a unique experience.
We created a comprehensive collection of unique content for JASU's launch and started a social media conversation that spread over the next year, reaching millions of fashion savvy women, Australia wide.
What we did
Digital StrategySocial Media StrategyCreative ConceptCopywritingArt Direction
Social Media Community ManagementArt DirectionInfluencer Collective CampaignDigital Advertising
Digital DevelopmentBranded Content CreationCRM Strategy
Making the future a tested reality
Telstra Integration Laboratory
Telstra Integration Laboratory
A branded content piece to refresh Telstra's world-class Integration Laboratory. Telstra Home Integration Laboratory is Telstra's world-class testing facility. We discovered that in our emerging digital world, Telstra Integration Laboratory is making the future a tested reality.
In conjunction with Innit Digital we created an animated short film that is presented in the widescreen theatre at the Telstra Integration Laboratory facility.
What we did
Creative ConceptCopywritingArt Direction
Branded Content Creation
Family life in the connected home of the future
Telstra Home Integration Laboratory
Telstra Home Integration Laboratory
The short film content piece for Telstra, featuring the The Home Integration Guardians.
For the launch of the Telstra Home Integration Laboratory PopUp Collective in conjunction with Innit Digital created a video content piece that is presented to all who visit the laboratory, upon arrival.
Our idea : Meet the Telstra Guardians. The team of Telstra experts working in the Home Integration Laboratory to test and deliver the connected home of the future.
What we did
Creative ConceptCopywritingArt Direction
Branded Content Creation
We create an Influencer driven social media campaign for Jack Link's
Jack Link's - World’s Greatest Prank
The Social strategy for Jack Link's that leveraged our Influencer Collective and got young guys talking about Beef Jerky.
PopUp Collective was engaged by Jack Link’s and Merchantwise to create a unique social strategy for Jack Link's beef jerky's World's Greatest Prank competition.
As part of our social strategy we created the idea of the 'Gentleman's Rules of Jerking' to increase social participation in the competition.
We also conducted community outreach through our PopUp Influencer Collective to a selection of targeted key influencers, including YouTube pranksters, Kiko & Vierra, who were given beef jerky to film as they pranked the unsuspecting public.
What we did
Digital StrategySocial Media StrategyCreative Social ConceptsCopywritingArt Direction
Social Media Community ManagementArt DirectionInfluencer Collective Campaign
Branded Content Creation
Influencers showcase designer fashion in Broome, Australia
The JASU Launch
Influencers showcase their style in Broome, Australia
The JASU Launch
newbreedrunning.com.au
The New Balance Running Community
New Breed - The Online Running Community powered by New Balance.
When a new style of shoe came along that revolutionises the way we run, we created a powerful online community to support the 'New Breed' runner.
Our idea : New Breed. An innovative digital and social community where runners are inspired, share their stories, spur each other on and collaborate.
As part of an integrated digital campaign, PopUp Collective created the online destination for New Breed.
This website destination along with Facebook and other social networks, quickly became a digital base for New Breed Content and engagement. Enhanced by our Influencer Collective, the community is a collaborative meeting point for like-minded runners.
