MEL & CO

How do you develop your influencer marketing and social content strategy?

If you’re looking to include influencer marketing in your social and creative marketing strategies, you are not alone. Influencer marketing is a proven and growing marketing channel, delivering ROI up to 11x the average traditional digital campaign in 2017. So with the potential of achieving such high results, it becomes important to get your influencer marketing strategy right.

It’s frustrating to know the kind of influencers you want to collaborate with, but not know how to do it. With so many influencers to choose from and so many social media collaboration possibilities, the whole process can quickly become overwhelming. Mel and PopUp Collective can help. We deliver the most engaging influencer marketing strategies and custom collaborations for our clients.

In my experience nearly every marketing promotion or ad campaign can be extended by influencer marketing

Turn your marketing initiatives into influencer marketing gold

I help brands and agencies integrate influencer marketing into their marketing strategies and creative campaigns. In my experience, nearly every marketing promotion, campaign idea or ad can be extended by influencer marketing. This means you probably have everything in place right now to form the base of an influencer marketing campaign.

I’ll teach you how you can turn your marketing initiatives into influencer marketing gold. Working directly with you and your team, I’ll show you how you can reach new audiences with creative collaborations and get influencers personally engaged with your marketing message.

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PopUp Influencer Collective is made up of top influencers ready to work with you. Our collective reach is over 3million+

Mel’s Journey

Why do I inspire influencers and brands to collaborate?

With 15+ years experience as a creative leader in the advertising and marketing community, I am a Creative Director who is driven to innovate. Across the globe I have worked with blue-chip clients to establish award-winning brand campaigns, social media communities and digital marketing initiatives.

My influencer marketing journey started while working with brands as Executive Creative Director in a global advertising agency. At this time the term ‘influencer marketing’ wasn’t a thing. But I began introducing influential people from social media to brands, and very soon we started collaborating together for advertising campaigns.

In this short time, I have personally worked with hundreds of brands, marketers and influencers across the globe to create influencer marketing campaigns and social media strategies that have reached millions. Along the way I have helped many talented people become popular influencers and grow into amazing content makers.

I’ve seen businesses and agencies trial influencer marketing for the first time and be amazed with the successful results. Looking back, many of my clients say to me their only regret is ‘Why didn’t we collaborate with influencers sooner.’

I founded PopUp Collective and the global community InfluencerCollective.com to help brands, businesses and influencers like you, collectively fast-track your journey to influencer marketing success.

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