We takeover Instagram & Pinterest to launch Cloud 9 Frozen Yoghurt.

CLIENT: Bulla Cloud 9 Frozen Yoghurt

POPUP COLLABORATION:

• Social Media Campaign
• Content Strategy
• Influencer Campaign
• Influencer Collaboration
• Social Media Strategy
• Social Media Management Pinterest & Instagram
• Influencer Management
• Social Copywriting
• Art Direction

For the launch campaign of Cloud 9 Frozen Yoghurt in Australia, PopUp Collective developed a social influencer communications strategy with Pinterest and Instagram as key campaign channels, targeting young women.

Instagram feeds flooded with Cloud 9 Frozen Yoghurt imagery, as the first branded Instagram ‘HASHTAG TAKE-OVER’ was launched.

Pinterest feeds revealed an interactive Cloud 9 Frozen Yoghurt Pinterest cloudscape, engaging the large female audience on Pinterest with product flavours, videos and branded content.

Collaborating influencers where invited as guest pinners to the Cloud 9 Frozen Yoghurt Pinterest page, where they created their own boards full of delicious recipes and Cloud 9 flavours.

The result? 6.4 million potential reach. 2.3 million unique impressions. 30% of Sales new to the category.