We takeover Instagram & Pinterest to launch Cloud 9 Frozen Yoghurt.
CLIENT: Bulla Cloud 9 Frozen Yoghurt
POPUP COLLABORATION:
- Social Media Campaign
- Content Strategy
- Influencer Campaign
- Influencer Collaboration
- Social Media Strategy
- Social Media Management Pinterest & Instagram
- Influencer Management
- Social Copywriting
- Art Direction
For the launch campaign of Cloud 9 Frozen Yoghurt in Australia, PopUp Collective developed a social influencer communications strategy with Pinterest and Instagram as key campaign channels, targeting young women.
Instagram feeds flooded with Cloud 9 Frozen Yoghurt imagery, as the first branded Instagram ‘HASHTAG TAKE-OVER’ was launched.
Pinterest feeds revealed an interactive Cloud 9 Frozen Yoghurt Pinterest cloudscape, engaging the large female audience on Pinterest with product flavours, videos and branded content.
Collaborating influencers where invited as guest pinners to the Cloud 9 Frozen Yoghurt Pinterest page, where they created their own boards full of delicious recipes and Cloud 9 flavours.
The result? 6.4 million potential reach. 2.3 million unique impressions. 30% of Sales new to the category.