Social shopping with Klout.
POPUP COLLABORATION:
- Campaign Creative
- Social Media Strategy
- Influencer Collaboration
- Influencer Management
- Copywriting
- Art Direction
- Content Photography
- Digital Advertising
As part of the marketing strategy for a new online shopping portal, PopUp Collective collaborated with Klout to implement an innovative social shopping idea that made headlines across Australia.
The campaign invited early adopters to experience new online shopping portals using their Klout scores. In doing so, they gained exclusive access and received rewards.
The use of Klout as an experience gateway created a large amount of conversation across media channels and the fashion community.
The campaign successfully attracted influential online shoppers and early adaptors, who visited the online stores, signing up with their Klout scores and establishing a strong founding database for long-term communications.
